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Welcome to sriks labz. sriks create solutions for businesses with visual communication problems by using clear and effective shapes, sounds and colours. also consult in the areas of creative direction, name creation, brand identity and creative marketing.
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| about sriks |
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" Due to the recent increase in visitors to my site, I decided to do a quick write up about me. I don't like to do this type of thing and so this is just a spontaneous outburst. Please excuse the unstructured and sporadic format of this writing. I don't really have time for doing these kind of stuff. I am a workaholic and I spend my off time thinking of the next BIG idea :) I am an entrepreneur more than I am a designer.  " |
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My name is Srikanth Sura, and I live in Hyderabad, Andhra Pradesh, INDIA. My dad, a Retired APCO Manager and a Good story teller has told alongside world famous Fantasy Stories.My Mom, a housewife and a good viewer of TV Serials has taught me many good things in life. And my friend , he is like Mahatma Gandhi , too cool and too honest is always there behind me in every step of my life. Anyways, this page is about me, and not them.(love u mom, dad and my best friend). At least you know where my respects lay.
I
think I am pretty easy going and laid back for the most part, however, I do have a short fuse, being hot blooded is a part of my culture. It's an aspect that can be taken the wrong way, though. You might think it means having a temper problem or something, but it's far from that actually. It's a driving force, it's an unfed ambition, it's a fire inside, an insatiable yearning...I don't want you to think I'm a nutcase! I think passion is a better term. I am overly passionate about any thing I do. From biting into a tender Filet Mignon, sipping a fine single malt scotch, soaking in lovely weather, to, ... yeah. When something tastes or smells good, I close my eyes for a bit to enhance the experience. No, I'm not gay. I have a hot girl friend.
J
ust so you know, what I meant by 'easy going and laid back' is that, for the most part of the day, I listen to ambient music, generally secluded. For example, as I write this, I am listening to Rock and Classic. This is the zone in which I do my best work. It's a very fragile state. A simple phone ring or an instant message alert can delay a clients design project for days. In case you don't know what I do, I am a full time freelance creative director with a specialization in visual communication design. If that was a bit complex, maybe 'Designer' works better for you, ha ha. If you have not seen my website, .I work on inspiration alone. You can not seek it. When it comes, you have to capture it and do something.
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so I just hit enter and felt like writing another paragraph, what to say? If the purpose of this page is to inform my visitors a little bit about me, then I better stay focused. Focus. <--- I have a problem with focusing by the way. I am easily distracted and not easily amused. If you are the same way, click the red X on the top right of your screen now. Hey look! Something shiney!
Your still here. So, I don't know what I love more, sports or music. Sports, the raw essence of competition, well, apart from survival. I love to compete, more so, I love to win. I don't believe in silver medals. Coming in second means you lost. Loser. I think having a competitive nature has helped me a lot in life but it's no virtue by any means.. After all, the race is long...and in the end its only with yourself. Shuttle and Playing cards are my two other things. This an open declaration claiming I have the hardest slapshot on the planet. I am open to challengers. and Music, well, we all know the power of music, it's universal. I have a big dream CEO of sriks Music studio.
I
wasted a lot of Time partying it up, no direction in life, just trying to satisfy immediate and shallow desires. To be politically correct, you can say I have lost some brain cells and gained few scars on my forehead. However, if you take one step backwards, you must take two steps forward. I was aimlessly going from job to job after college. Just lethargically doing the mundane. I don't know what was wrong with me. Looking back, I think to myself 'what a loser'. But, that is life. And you push forward >>
I am so glad I do what I do now. I don't think I could have got here any other way. I had the relentless urge to succeed driven by the guilt of lost years. One day a friend of mine demonstrated to me this thing we call the Internet. It was a pivotal moment. I was fascinated, and immediately hooked. So much so that I became a nerdy programmer. That lasted a couple of months. I was designing databases and programming web based applications in a matter of weeks. This experience landed me my first 'real job' at FORTUNE, as web Designer and Developer. I think a lot of life's answers lay in dreams.
| To be continued... |
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